It’s been a long time coming … but my own In The Making – Aprons online shop is now open, find it at in.the making.uk

The final kick up the butt came from doing the PR Despatch tutorials, learning that a website/shop is the professional way of expressing my brand values and aesthetics and improves SEO to my products – they also point out that press/media features usually say ‘available from Etsy’ and may not even mention In The Making – Aprons … I also know Etsy shows all sorts of other aprons distracting from my own products. Etsy is great, I won’t be dropping it, but it’s a vast crowded platform with an ever increasing number of extra fees for sellers, so it will be good to give In The Makers – Aprons a wider reach.