Today was a bit momentus, I changed the shop name from A Dog Like Sparky to ‘IN THE MAKING – aprons’. I’ve been pondering it for a while. The shop range has changed, focussing almost entirely on women/men creatives rather than children. Things came to a head when an apron/linens business lifted my entire tagline word for word, for their new denim apron’s Christmas social media campaign, then a magazine used my ‘Aprons for Makers’ title for a Christmas apron feature (really girly ones!). A change was needed, a shorter shop name that gives you an idea what I do!
It’s amazing how many changes have to be made across the Folksy and Etsy shops and social media…things that have been built up gradually over the last 4 years.